“The future of cybersecurity isn’t finding more vulnerabilities; it’s continuously understanding and reducing exposure,” Mackie said. Horizon3 deliberately leaves that high-margin services layer for partners because their success is the most efficient path to scale. They already understand the customer’s environment and procurement process. “The technology matters, but the relationship often decides the outcome. “Cybersecurity is a last-mile trust business,” said Snehal Antani, Co-Founder and CEO of Horizon3. SAN FRANCISCO, August 5, 2026 – Horizon3, the AI-native proactive security company, today announced a $20 million investment in its global partner ecosystem.
Nearly 60% of respondents to our survey reported that over 40% of their organization’s revenue is attributable to partners and indirect routes to market. According to The State Of B2B Partner Ecosystems, 2026, 70% of partner ecosystem and channel marketing decision-makers say that orchestrating or optimizing a partner ecosystem is very important or absolutely essential to their organization. Horizon3, the AI-Native Proactive Security Company behind NodeZero®, shifts the advantage from attackers to defenders by giving organizations the power to fight AI with AI.
AMD introduced new AI infrastructure, processors, software, and AI PC capabilities. Buyers increasingly use AI to discover solutions, evaluate options, and inform decisions. Most partner https://newmexicodesign.net/environmental-marketing-in-the-trend-in-the.html demand strategies were built for a buying environment that no longer exists.
Partner Ecosystems Earned Their Strategic Seat At The Table — Now What?
For business buyers, trust often determines purchase intent. Even more telling, nearly 60% of organizations not currently using partner marketing automation … In Forrester’s Partner Ecosystem Marketing Survey, 2026, 75% of partner ecosystem marketing decision-makers reported their overall technology investments will increase in the next 12 months. Its FY 2025 revenue of $35.7 billion speaks to the sheer https://neuralooms.com/articles/understanding-online-conferences-overview/ volume of its market presence. Salesforce has been the dominant CRM vendor globally for the last 12 consecutive years. Yet many organizations lack visibility into indirect interactions after a deal closes.
Has Your Partner Demand Strategy Kept Up With Your Evolving Partner Ecosystem?
Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities. Through the Square App Marketplace, sellers can seamlessly access and integrate proven tools that optimize how they run and scale their business. To learn more about expected partner ecosystem growth, revenue trends, and the challenges that supplier organizations must address to maximize value, read The State Of B2B Partner Ecosystems, 2026 and reach out to schedule an inquiry or guidance session. The investment expands channel leadership, enablement, strategic alliances, and go-to-market programs so partners can continue delivering security their customers can prove, while building high-margin practices of their own.
Leading digital banking engagement platforms (DBEPs) make that possible. To compete for customers and grow profitably, banks need the ability to adjust as much and as fast as required at any given moment. Our latest research on the BPO market points to a deeper shift — AI isn’t just changing how efficiently providers deliver but how they create value, how clients consume services, … At AMD’s Advancing AI event in San Francisco, I expected to hear about faster GPUs, next-generation CPUs, AI PCs, and the company’s latest AI infrastructure roadmap.
- Oracle’s diverse partner ecosystem includes systems integrators, independent software vendors (ISVs), cloud and managed service providers, value-added distributors, resellers, advisory firms, and other partners.
- Oracle AI World is where customers and partners discover the latest product and technology innovations, see how AI is being applied across industries, and connect with experts and peers.
- By investing in both sides of this ecosystem, we’ve created a flywheel of shared success that strengthens our end-to-end network.”
- In 2009, Square started with a simple invention – the first mobile card reader, which changed how the entire financial system thinks about small businesses.
- The massive sell-off in software stocks earlier this month may signal that investors are betting on AI-native alternatives.
Leah Yomtovian, Oracle’s senior vice president for partner, sales and operations strategy, added that the investment is designed to support the diverse business models, capabilities and growth ambitions of partners in the ecosystem. Unlocking Expert Support and Value Through Trusted Partners Square collaborates with industry associations, technology advisors, broadline food distributors, and vetted partners who understand sellers’ unique needs – providing both expert guidance and exclusive benefits that help businesses operate more efficiently. B2B partner ecosystems are becoming larger, more diverse, and more complex, yet some organizations continue to apply an outdated, single partner demand strategy across fundamentally different partner business models. Spanning the next four years, the investment is intended to expand opportunities for partners to develop innovative solutions, build specialized expertise, and deliver the technology and services customers need https://goodmanner.info/2019/08/14/smart-ideas-marketing-revisited/ to support business transformation and pursue improved outcomes. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform.
“By giving partners greater choice and flexibility in how they build, sell, and deliver with Oracle, we’re helping them grow their businesses while bringing more innovation, specialized expertise, and value to our customers.” “Our partners have different business models, capabilities, and growth ambitions, and our investment is designed to support that diversity,” said Leah Yomtovian, senior vice president, Partner, Sales, and Operations Strategy, Oracle. Oracle’s diverse partner ecosystem includes systems integrators, independent software vendors (ISVs), cloud and managed service providers, value-added distributors, resellers, advisory firms, and other partners. And in customer success, partners can leverage tools including the Oracle AI Success Navigator to support projects beyond initial deployment, according to the vendor. As part of Oracle’s $1 billion investment over four years, the vendor is adding new and expanded Oracle PartnerNetwork (OPN) benefits and incentives spanning product and service building, co-selling, delivery and customer success, according to Oracle. “By giving partners greater choice and flexibility in how they build, sell, and deliver with Oracle, we’re helping them grow their businesses while bringing more innovation, specialized expertise, and value to our customers,” she said in a statement Friday.
AI, Buying Networks, Revenue Growth — Master It All
The massive sell-off in software stocks earlier this month may signal that investors are betting on AI-native alternatives. Among organizations already investing in a partner marketing automation platform (PMAP), 65% plan to increase their investment. More than 150,000 customers use Salesforce’s solutions, from SMBs to enterprises, including 90% of the Fortune 500. B2B firms on average attain 60% of revenue from existing customers, and a growing share of it flows through partners.